How can an entrepeneur planning a startup that’s going to develop some revolutionary software that relates to how people work together discover truly game-changing product and business model possibilities? One approach is to look at a situation in a different way than everybody else. Easier said than done, typically … unless you’re lucky enough to discover a collective blindspot in current thinking.
Scott Page’s book The Difference highlights the importance of diversity in situations like this. The way I think of it is that a non-diverse crowd will fail to explore a lot of the possibilities. Strategically the best opportunties are likely to be in the areas that the are getting marginalized today. So whenever I see a #diversityfail related to the “web 2.0” and mobile technology/business world, my ears perk up and I start paying attention.
Alex Iskold’s Free: It Works, It Cries, It Bites on ReadWriteWeb is a roundup of reactions to Chris Anderson’s new book FREE — as well as his own opinion that free can be dangerous. Alex does a nice job summarizing opinions from Malcolm, Seth, Mike, Fred, Mark, and Brad … hey, wait a second, I’m noticing a pattern here …
Alex replied to me on Twitter, asking for links to posts by women and saying he’d be happy to add them. Janet Maslin’s Absolutely, Positively Free … if You Think You Can Afford It from the New York Times was near the top of Google’s main page so I sent him the link — and also suggested that he try reaching out to women. After thanking me, he told me that he thought it was better not to reach out.
Responses like this don’t even surprise me at this point. Shireen Mitchell (aka @digitalsista) of Social Media Women of Color describes this as a “your problem not ours” attitude: we can’t find them, so it’s not our fault. Intelligent women with plenty to say on this subject are out there, and easy to find if you make the effort. If you don’t bother, who else is responsible?
A big problem with not reaching out is that it tends to confirm your own blind spots. For example, in environments where you’re listening primarily to guys, you’re a lot less likely to hear women’s perspectives. Virtually all the commenters on Alex’ ReadWriteWeb post are male; so is just about everybody who replies to or retweets him on Twitter. And a lot of the guys he’s talking with also seem to be the kind of guys who don’t talk a lot with or about women — look at Chris Anderson’s blog and Twitter feed, for example.* The net effect is what network theorists describe as a clique of male nodes with preferential attachment to other male nodes.
Guys talking to guys who talk about guys.
It’s not like this is new behavior. Shelley Powers described it vividly four years ago in Guys don’t link. Plenty of others have documented it too, including me (1, 2).  Same old same old. Oh well. However …
From a startup pespective, great products together with a business model that takes advantage of a collective blindspot creates the potential for a unexpectedly huge opportunity that everybody else is overlooking.
Who knows for sure, but it’s distinctly possible that there are a lot of promising variations of “free”-related business models that all the guys talking to each other on the subject haven’t aren’t explore.  And there are may also be some aspects of what makes a product great that the guys aren’t paying enough attention to either. With the right people and company culture, there could be some really interesting opportunities here.
So stay tuned for my upcoming post: #diversitywin: pithy title here.
jon
PS: If you want to check out Chris Anderson’s FREE, he’s providing it in a time-limited free version in a variety of formats: a Scribd ebook, Audible audiobooks, and GoogleBooks. If any women — or anybody else whose perspectives aren’t getting heard in the discussions of “free” business models — have any insights, please feel free to share!
* or Chris’ book Free, for that matter, where almost every name mentioned is male.
** (August 11, 2013) For example, in a discussion about
jon | 10-Jul-09 at 12:10 am | Permalink
Tonight I went to the Seattle startup event “The Naked Truth: Show me the money”, with four startups and three pundits talking about revenue models. For example, Picnik’s CEO talked about how challenging their “freemium” business model is, “scratching and clawing for every dollar”. [They earn $2000 for every 100,000 unique visitors to their site — which means that if they get to be bigger than MySpace and attract 100,000,000 visitors they’ll be making a grand total of $2,000,000. Yikes! But I digress.]
Here were the panelists:
Hey, wait a second, I’m noticing a pattern here …
jon
March 2010:Picnik acquired by Google. Congrats to Jonathan, the whole Picnik team, and their investors! Jeremy Caplan has more in Time.
September 6, 2010: A comment from Glenn on one of Michael’s posts:
It’s an interesting exercise to look at what bloggers or reporters you read regularly.* How many are women? Of the guys you read, how often do they mention women?
And of course it’s equally interesting for other dimensions of diversity …
Here was my experience, back in 2008 when I was more focused on political blogs.
jon | 13-Jul-09 at 10:37 am | Permalink
Antonia Storr’s excellent interview with Chris Anderson in the Times Online includes this insightful question:
Kelly Samardak’s Something’s Fishy At Chris Anderson’s “FREE” Party on Just An Online Minute makes a good point about people pursuing a freemium strategy:
Andrew Erlichson’s Freemium did not work for Phanfare has some details and analysis of why it didn’t. There’s an excellent discussion between Andrew and several other guys in the comments.
Aaron Levie’s Is Free The Future Of Enterprise Software? Yes And No on TechCrunch also has some good analysis. The comment thread, like on Andrew’s post, is virtually all male.
jon
jon | 10-Jul-09 at 7:27 pm | Permalink
Alex and Eve left comments on the earlier draft, and Alex and Allyson Kapin (aka @WomenWhoTech) discussed on Twitter.
Here’s an excerpt of the Twitter discussion involving Jill Miller Zimon (aka @JillMZ), Tracy Viselli (@myrnatheminx), Allyson Kapin (@WomenWhoTech), Shireen Mitchell (@digitalsista) and me. The most recent tweets are at the top:
jon | 12-Jul-09 at 12:17 pm | Permalink
Pink ocean strategies
There appears to be some interesting male cliquing behavior in and around the “contact management software” area. Plaxo’s management team is all-male. 37signals, makers of Highrise, has only one woman in their dozen employees. Xobni has two women out of 21. And so on. I’m sensing a pattern.
37signals’ book “Getting Real” describes their company philosophy and engineering process in great detail. From idea to implementation talks about starting wi th the question “What is this product going to do? For Basecamp, we looked at our own needs.” Presumably they did with Highrise as well. This a great strategy for building products for people with needs similar to yours. It’s likely, though, that as a result of the lack of diversity of their team, they’re building products that don’t meet the needs of a large portion of the potential target market here.
This is by no means a knock on 37signals, they have thought a lot about the kind of company they want to create and have a great reputation for very high quality software and support. And Plaxo and Xobni are probably fine products as well. But they’re all competing in the “software designed by guys for people who have the same needs as us” market segment. There’s probably a bigger untapped opportunity elsewhere.
W. Chan Kim and Renée Mauborgne distinguish between blue ocean and red ocean strategies. Blue oceans are where you want to be: “the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over.” What we’ve discovered here is a (potential) unknown market opportunity in a very lucrative space. I’m not sure “blue ocean” is the right term for this particular situation, though, because of the gender factor: in Ronna Lichtenberg’s terminology, the companies already competing in this space are likely to be biased towards “blue” organization and communication styles, and that’s not where we want to be.
So maybe it would be better to call it a “pink ocean” strategy.
10/10/10: Since originally writing this I used 37 Signals products on a couple of projects and sure enough, there’s a noticeable gender-linked difference in how people tend to react to it. At least in my experience, men are much more likely than women to find it intuitive and approve of the functional style. Women are more likely to find it confusing or irritating or hard-to-use, and find the user interface flat rather than appealing. Of course there are plenty of exceptions in both directions, and it wasn’t a scientific survey … but on the whole I view it as good evidence that a pink ocean strategy would work here.
it’s not just contact management of course. Similar opportunities are likely to exist in any market where existing market leaders have been designed primarily by men — especially if there’s a lot of sexism. CV Harquail’s If Women Had Designed Facebook and Designing for Feminists vs. Designing for Women: Different vs. Revolutionary have more.
jon | 16-Jul-09 at 8:18 am | Permalink
It turns out that the copies of Free on Scribd and Kindle are region-locked, so not available outside of the US. Guess I should have called this “US-based guys talking to US-based guys who talk about US-based guys”.
Qworky: the adventure begins! « Liminal states | 16-Jul-09 at 8:05 pm | Permalink
[…] Liminal states Jon’s blog, currently green in solidarity with the advocates for justice, freedom, and democracy in Iran « A #diversityfail as an opportunity: guys talking to guys who talk about guys […]
Meetings, diversity, and opportunity (DRAFT) « Liminal states | 20-Aug-09 at 1:53 pm | Permalink
[…] danah’s excellent essay, and another by Paul Graham that I’ll discuss below, provide a great chance to expand on the strategic importance of diversity that I started discussing in Qworky: the adventure begins and Guys talking to guys who talk about guys. […]
jon | 12-Nov-09 at 9:06 pm | Permalink
A friend of mine had a print copy of 37 Signals Getting Real, and so I leafed through it counting who they quoted. 47 guys; 6 women.
And then there’s this:
Virginia DeBolt’s A Tipping Point for Women in Tech? Here’s Hoping! on BlogHer has more, as does Shelley Powers on BurningBird.
jon | 08-Dec-09 at 9:54 am | Permalink
Shifting focus slightly to the technology-in-politics world … there were a lot of kudos for Sunlight Foundation’s coverage of the Open Government Directive announcement today. The analysis was excellent, but have a look at a screenshot of the video and chat room and see if anything jumps out at you:
Hey wait a second, I’m noticing a pattern here. I mentioned this in the chat room, but the moderators didn’t put my comment through. I also tweeted it to the #diversityfail hashtag, where a couple of guys didn’t seem concerned but a couple of women agreed with me … pattern? Did somebody say “pattern”?
jon | 08-Jan-10 at 10:47 am | Permalink
On Alternet, Don Hazen, Les Leopold and Bruce E. Levine ask Are Progressives Depressed or Too Privileged to Produce Social Change? Or Are We Just Failing to Organize Effectively?
On the Progressive Exchange email list, I commented
In the intro, Don does cite an article by Alternet contributor Adele Stan. Alas, the link is broken.
Update, a couple days later: I tweeted a comment on this to Alternet and Don Hazen. They didn’t respond. Oh well. I wonder if they’re too depressed, or just failing to organize effectively?
September 26, 2011: On Marie Vaughn and Laura Grace Weldon shared a link to Bruce E. Levine’s 8 Reasons Young Americans Don’t Fight Back: How the US Crushed Youth Resistance. It’s an insightful analysis, covering student loan debt, medicating non-compliance, schools that educate for compliance, normalizing surveillance, and more. And it’s got quotes from Erich, Saul, John, Mark, and Ralph …
jon | 09-Jan-10 at 9:35 am | Permalink
Back on the technology side, here’s the finalists and winner of the “Crunchies”, TechCrunch’s high-profile annual awards:
Gregory K. | 27-Jan-10 at 6:05 pm | Permalink
I’m not sure if this relates entirely, but I wonder if Apple expected “iTampon” to be a trending topic on Twitter today… and iPad no longer trending at 8 PM on its release day?
Update, May 9: Yahoo just released stats on the gender ratio of iPad users on Yahoo: 2-1 male
jon | 25-Feb-10 at 2:55 am | Permalink
Tuesday’s Open Diversity Chat discussed the alarming statistics from Blacks, Latinos and women lose ground at Silicon Valley tech companies, an excellent piece by Mike Swift from the San Jose Mercury News.*
As Ryan Tate summarizes in Steve Jobs Tries to Cover Up Apple’s Racial Profile:
August 2011: From Victoria Pynchon on Forbes’ She Negotiates blog: Steve Jobs Leaves an All Male Executive Suite Behind Him
December 2011: If you ask Apple’s new Siri search tool where to get Viagra or a blow job, it’s got great answers. If you ask it where to get contraception, it’s baffled. If you ask it where to get an abortion, it directs you to pro-life “clinics” that will try to talk you out of getting an abortion. Apple calls it a “glitch” (just like Amazon did with #amazonfail). On Forbes, Amanda Marcotte weighs in with Siri is Sexist:
Sady Doyle’s Siri and the High-Tech Gender Gap has more.
* this is the same Mike Swift who wound up quoting me in Online privacy: ‘Bill of rights’ for social networking debated in San Jose and ‘Nymwars’ debate over online identity explodes. Small world!
jon | 12-Apr-10 at 10:28 pm | Permalink
White, male startup companies get funding for being white and male on Restructure! quotes well-known VC John Doerr of Kleiner Perkins:
Restructure! adds:
PS: Elizabeth Stark also mentioned John Doerr’s quote in her excellent The Gender Gap in Tech: Why Mentors Matter in the Huffington Post.
Update, September 1: Janine de Nysschen’s Why Men Get VC Money and Women Don’t….and How that is Changing on New York Entrepeneur Week‘s blog from April 9, has a wealth of data. Thanks to Natalia Oberti Noguera of Pipeline for tweeting the link!
A bibliographic update in September …
Vivek Wadhwa’s February 7 Silicon Valley: You and Some of Your VC’s have a Gender Problem on TechCrunch came out at about the same time as Mike’s and Ryan’s articles, and complements them nicely. It previews the results of a project Vivek did with National Center for Women & Information Technology and Kauffman Foundation, links to Cindy Padnos’ white paper for Illuminate Ventures, and quotes Sharon Vosmek of Astia extensively on systemic bias.
It’s also a great teaser for the late summer Arrington kerfuffle I covered in Fretting, asking, and begging isn’t a plan, where I quote Vivek several times.
I didn’t read TechCrunch at the time so saw it via Restructure’s! post., which I quote from below. Stacey Higgenbotham’s Silicon Valley Has a Woman Problem, But Women Still Have a Baby Problem on GigaOm is an good follow-on. Eric Ries’ late February Why diversity matters (the meritocracy business) on Lessons Learned, written from the entrepreneurs’ perspective, makes some great points as well, and I’ve seen it referenced a lot over the course of the summer.
jon | 24-Apr-10 at 8:56 am | Permalink
The 100 Things conference, via @Mike_FTW — who notes that it’s even less diverse than the GOP Heroes page.
jon | 24-Apr-10 at 9:39 am | Permalink
Claire Cain Miller’s Why so Few Women in Silicon Valley in The New York Times:
Why yes, that’s the same Kleiner Perkins whose John Doerr talks about how he looks to invest in white guys because he sees that as a pattern of success. Gee. You don’t think that could have anything to do with why they don’t get a diverse pool?
Update, August 19: In another thread, Cathy Brooks commented that many women in Silicon Valley, including her, felt this article was full of terrible holes. We got a chance to chat a bit about this in person at pii2010, and she added that by focusing solely on the negative, it had wasted a huge opportunity. She also mentioned that Claire Cain Miller did another article a few weeks later on the tech scene in Boulder — and didn’t mention any women.
jon | 24-Apr-10 at 9:44 am | Permalink
From Doree Shafrir’s “Tweet Tweet Boom Boom in New York:
On Mediaite, Rachel Sklar responds
Yeah really. From earlier in the New York article:
jon | 24-Apr-10 at 7:23 pm | Permalink
It seems that way to me too. I’m not sure if there’s a specific recent igniter; it’s more like critical mass has been reached. Allyson, Shireen, and many other women in technology and their allies have been steadily pursuing a strategy of documenting inequities, highlighting them via new and traditional media, and engaging with others who see the value of change. Sure the cards are totally stacked in favor of the existing Kyriarchy, but still: with such a highly motivated, competent, and diverse group of people working towards a goal which adds a huge amount of value to society, it’s not surprising that there’s starting to be a sense of momentum.
jon | 18-Jul-10 at 2:08 pm | Permalink
As usual, Shireen was onto something: there is a lot of momentum. The successes of organizations like Women 2.0 have a lot to do with it; Adriana Gardella’s Women and Growing Companies has some very useful links. Brad Feld’s The Discussion About The Lack of Women In Tech quotes National Center for Women in Technology CEO Lucy Sanders as saying that we’re five years into a 20 year shift but it seems to me that things are about to start moving a lot more quickly.
Tereza Nemessanyi’s XX Combinator on Mashups, Markets, and Motherhood responded to Scott Duke Harris’ Mercury News article Startup boot camp illustrates dearth of women in tech by suggesting “a Y combinator for women”. Good idea! Y Combinator’s heavily skewed demographics lead collective and self-reinforcing blind spots that mirroring the biases of traditional VCs and the power structures of large companies. There are all kinds of pink ocean opportunites for an XX combinator … Fred Wilson is potentially interested in funding something and adds perspective from his wife Gotham Girl, who talks to and works with a lot of 40 something women entrepreneurs and tells him that this group is “breaking out.” A video interview with Tereza (XX Combinator comes up 4 1/2 minutes into it) and the discussion on Hacker News have more.*
Jessica Bruder’s We Need More Female Venture Capitalists in Forbes Woman also quotes investors Cindy Padnos of Illuminate and Amy Erret of Maveron along with Astia CEO Sharon Vosmek. A comment calls her a feminazi so it is certainly worth a read. Closing the Venture Capital Gender Gap in BusinessWeek goes into more detail on Astia, a non-profit focused on accelerating funding and growth for women-led businesses.
For those of you keeping score at home, that’s coverage within a couple of weeks in the Mercury News, Forbes, Business Week, and interest from several high-profile star investors. In classic business strategy terms, we’re crossing the chasm and are about to be inside the tornado: it’s where fortunes are made and dominant market positions can be won — or lost, as the case may be. Gotta like that.
Looks like I should go on vacation more often!
Closing the VC gender gap from TheDeal TV, with Kristine Brandt of Invesco Private Capital, Kauffman Foundation VP Lesa Mitchell, Sharon Vosmek of Astia, and Silicon Valley Bank executive Megan Scheffel.
August 19: Tereza’s got a Reuters op-ed Will the next Google be started by a woman?, also cross-posted as a guest post on Fred Wilson’s blog.
September 10: Fred Wilson asked for advice on how to be contrarian, and I commented that
One would like to think that he and Union Square Ventures are already doing that, but it can’t hurt to suggest it 🙂
Also, not sure how I missed this earlier, but Stacey Higginbotham’s Is There a Female Funding Model? on GigaOm, from August 10, is a good followup to Tereza’s post.
jon | 17-Aug-10 at 2:09 pm | Permalink
There was a nice article on Alex Iskold’s startup Adaptive Blue on Read Write Web today: 5M Monthly Check-Ins Later, GetGlue Comes to Android.* Chris Cameron’s analysis:
True, although one of the risks of a feedback loop like this is that it if you don’t have a diverse group of participants originally, it can be challenging to broaden your audience later. There’s been a lot of attention recently to checkin competitor FourSquare’s gender ratio: 80% guys. So there’s a huge opportunity here for GetGlue if they can reach a more diverse audience. On the other hand it also highlights a huge potential advantage for Facebook: while there’s plenty of room for improvement, they have very good gender diversity in their user base.
* Alex was the author of the article that I originally responded to in this post, many many months ago
jon | 17-Aug-10 at 3:03 pm | Permalink
From Chris Anderson and Michael Wolff’s Wired magazine cover story The Web Is Dead. Long Live the Internet
Chris and Michael have some perspectives from Jonathan, Yuri, Steve, and so on. There’s also a companion debate between Tim and John.
Hey wait a second, I’m noticing a pattern here.
Maybe they don’t know any women. Maybe they don’t think that any women have anything useful to say. Or maybe they’re just so used to talking to guys who talk about guys that they — and everybody that reviewed and edited the article — don’t even notice the pattern or think about its implications.
jon | 19-Aug-10 at 3:15 pm | Permalink
Chris and Michael’s article sure stirred up a lot of reaction. MediaGazer has links to posts by Evan, Matthew, Dave, Mike, Rob, Erick, Damon, vanelsas, matt, Alan, James, Nick, Randall, Nathan, Jason, Choire, Michael, Kirk, John, Alexis, Ryan — and Nitasha Tiku in New Yorker. Hey, what’s she doing here?
Well, maybe it’s just MediaGazer — who like techmeme is known for their gender bias. So I checked Google instead, and found articles by Fred, Richi, Steve, Shane, Tim, Sam, John, Rob, Chris, Nate, and Evann along with Caron Carlson in FierceCIO and Helen A. S. Popkin on MSNBC.
And of course, a lot of the guys link to each other, but I couldn’t find any links to Nitasha or Caron, and only one to Helen (an uncredited story in Periscope Post ). For more on this phenomenon, see Shelley Powers’ classic Guys don’t link.
Meanwhile on Twitter, @missrogue and @jescarter thought I had brought up a good point, and Tracy Viselli had a theory for what’s going on:
@comradity tweeted me that I had been quoted in a comment on Fred Wilson’s post, so I checked that out too. Fred shares perspectives from Howard and Saul. I waded through out the comments from Dave, andy, Niccai, Richard, Morgan, Aviah, afinanceguy, scottythebody, Eric, Mark, and Steven before giving up.
Hey wait a second. I’m noticing a pattern here …
Funny, though. None of the bloggers or commenters seem to have noticed the gender imbalance.
jon | 20-Aug-10 at 12:14 pm | Permalink
Mallary Jean Tenore of Poynter put together a great chat today Why Do We Need Female Journalists with Technical Expertise?. Cindy Royal of Texas State University’s School of Journalism and Mass Communication and and user experience “engineerette” Tiff Fehr of msnbc.com led a great discussion, with attendees including Wendy Norris, Lorraine Hopping Egan, Shireen Mitchell (aka digitalsista), and Jill Miller-Zimon (@jillmz) who started the #diversitywin/#diversityfail hashtags and many others. Wendy posted a great link to Cougar coders [or gray hairs need not apply], which is a great complement to the XX Combinator discussions earlier in this thread. And a few people weighed in about Wired as well:
Y’know, it sure is a different conversation when it involves women …
The context and full chat transcript are well worth reading — good stuff!
jon | 25-Aug-10 at 8:09 am | Permalink
Meanwhile …
Wow, nice coverage. Here’s a few excerpts from Tomio Geren’s Wall Street Journal article
Hmm. InDinero was co-founded by Jessica Mah (who along with Amanda Peyton of Message Party is one of the very few women co-founders in this years crop of 36 Y Combinator companies) but I guess she wasn’t important enough to mention. But at least women aren’t totally absent from the coverage. Tomio mentions that Demi Moore was there with her husband, actor-turned-investor Ashton Kutcher.
Wade Roush does quote Jessica in his Definitive Demo Day Debrief on XConomy: “What Mint did to Quicken, we are doing to Quickbooks.†Wade describes their product as “a real-time financial dashboard that small businesses can use to track their spending without having to rely on a bookkeeper” which sounds pretty good to me. His August 11 profile, InDinero Co-founder Sees ‘Humongous’ Market in Small Business Expense Tracking has more.
Wade adds:
Hey wait a second, I’m noticing a pattern here.
September 2: w00t! A #diversitywin after a #diversityfail! 20 Year Old Founder Jessica Mah Gets $1 Million Put Into Banking Startup InDinero, Alexia Tsotis reports on TechCrunch. Congrats to Jessica, co-founder Andy Su, and to Y Combinator! And score one for Wade Roush and XConomy …
At the risk of being pedantic for a moment: a success like this is a particularly good example of several aspects of structural oppression that it is not always so easy to see. inDinero and Jessica both benefit hugely from being involved with YCombinator. 90% of the people that have a chance to benefit from that are guys. And as Alexia reports:
Hmm, let’s see, previous investors where Keith, Kevin, and Intuit’s David. I’m noticing a pattern here …
if inDinero is as successful as it seems like it will be, its early investors will come out way ahead. As they should: they spotted a winner early on and seem to be doing a good job nuturing it. But once again, 90% of the people benefitting from this are guys. Thus does patriarchy reproduce itself.
in a comment on the Seattle 2.0 blog, Lizb shared this March 2005 quote from Paul Graham of YCombinator’s How to Start a Startup:
Liz comments “Way to pave the way for capable women to climb the ladder there, Paul.” Yeah really. Looks like a good time to reread Tereza Nemessanyi’s XX Combinator and Reuters op-ed Will the next Google be started by a woman?.
September 8: Tomio’s got a follow-up article on YCombinator in the Wall Street Journal. In the opening paragraph he talks about who was in attendance (investors Ron and Mike, celebrities Ashton and Demi) and quotes investor Jeff Clavier and YCombinator founder Paul Graham, and ends with a couple of paragraphs on Steve and Hipmunk.
No mention of Jessica and inDinero, or of Amanda Peyton and Message Party. Speaking of Amanda, she’s got a good blog post up on slash blog along with a Hacker News discussion
* Long-time readers might recognize Naval’s name from the discussion of VentureHacks in Gender, race, age, and power in online discussions, chapter n
** Alexia suggests that Jessica might be the next Mark Zuckerberg … wow, I wouldn’t wish that on my own worst enemy. I’m sure she means it as a compliment.
Cindy Gallop | 25-Aug-10 at 12:30 pm | Permalink
Love this post.
My startup http://www.ifwerantheworld.com – a simple web-meets-world platform designed to turn good intentions into action, one microaction at a time – is what I describe as ’emotional software’: the synthesis of technology and psychology.
My startup team is 4 women, 3 men. My head of user experience, my designer and my programmer are all female.
It was a long hard slog to get my startup funded – I represent a double whammy of VC unfundability: female AND older 🙂
I mentor and advise many female entrepreneurs of all ages. They struggle too – with startups that are highly innovative and creative but not the ‘next Foursquare/Twitter’ template male VCs and investors are looking for.
I can’t wait for your #diversitywin post.
Jill Miller Zimon | 29-Aug-10 at 8:26 am | Permalink
Jon – thank you for this excellent thread.
You know about the Politico piece a couple of weeks ago on political bloggers who run for office? Primary source included a post I wrote on The Moderate Voice, plus a more than hour interview with me by the writer? And “all I got was my lousy city name in the article” while 11 men were mentioned (and two other women). When Alan Rosenblatt and I were trying to ID poli bloggers who’d run, for a while, it appeared I was in fact the only woman who’d done it (and won) at the level I’m at (many under the radar possibilities out there too though – state party orgs for example).
So – it’s a media coverage thing as well, as I know you know. Very many layers to attack.
http://www.politico.com/news/stories/0810/40925.html
jon | 29-Aug-10 at 8:54 am | Permalink
Thank for the comments, Jill and Cindy — totally agreed.
Cindy, I firmly believe that more diverse teams come up with better experiences for everybody, so I’m really looking forward to seeing where If We Ran the World goes — it’s off to a very promising start. Great point about other dimensions of oppression too. I’m mostly talking about gender in this thread but age, race, ableism, and language all have similar patterns. And I also work with a lot of women of all ages who have similar struggles — as entreneneurs or as politicians, as Jill points out.
Jill, a great example — infuriating I’m sure. Appropriation and failure to credit are huge issues. And I’m sure they thought their photograph at the top was fair and balanced because it had progressive and conservative white guys.
[I was once quoted in The Economist in an article on software engineering with 12 other guys and no women. When I mentioned this afterwards to the author, he said yeah, there were a couple in his original article but they got edited out. Sigh. And of course as I highlight in my blog post there were plenty of women whose input would have been very valuable … but I digress.]
More positively, a very good thing about the Politico article was that it focused on the Blogher conference panel as empowering women who wouldn’t otherwise have considered running for office.
As you say, it’s a media problem as well as a funding problem. And Rachel Sklar of Medaite made a great point in Shira Ovide’s excellent WSJ article Addressing the Lack of Women Running Tech Startups:
Jill Miller Zimon | 29-Aug-10 at 10:02 am | Permalink
Yup – the Politico writer tweeted that it was a space issue. So I said well, my name is 17 characters and Pepper Pike is 11 – give me a break. (Pepper Pike, Ohio is in fact 17). Not to mention I am a paid freelance writer, I know how these things work. Don’t BS me. Whatev. Yes, need to move on – but that does not mean making a point to highlight these instances. Just crazy in 2010, crazy.
Liminal states :: Fretting, asking, and begging isn’t a plan: a response to TechCrunch on women in technology | 29-Aug-10 at 10:21 am | Permalink
[…] I think of articles like this as a fascinating snapshot of how privilege, combined with the “guys talking to guys who talk about guys” cliquing behavior, leads to a remarkably convenient blind spot for Arrington — as well […]
For my perspective view of the TechCrunch kerfuffle, please check out Fretting, asking, and begging isn’t a plan.
Links from the Arrington/TechCrunch women in tech kerfuffle has others’ opinions
jon | 09-Sep-10 at 12:21 pm | Permalink
In another thread I looked at TechMeme/memeorandom founder Gabe Rivera’s Atlantic article on what he reads. The one-word summary: guys.
It turns out this is a regular feature in the Atlantic, so it’s also a great chance to examine the reading habits of people like Clay Shirky, Jay Rosen and … Chris Anderson of Wired!
Here’s how Chris starts his day:
And then during the day:
Here’s some excerpts from Clay Shirky:
And Jay (with an excerpt from his Twitter list of “best mindcasters” on the right — nice to see @kegill there!):
I wonder what it is about Rachel and Digby that makes them go together …
jon | 10-Sep-10 at 12:47 pm | Permalink
Marylene Delbourg-Delphis’ excellent When good investment decisions end up backing more women CEOs: Conversation with Cameron Lester at Azure Capital on Grade A Entrepeneurs discusses how Azure Capital has wound up with five of the 23 companies in its active portfolio run by women — over 20%! Founding General Partner Cameron Lester:
Good call. As Marylene comments, a good precedent is always encouraging. Azure currently funds Deidre Paknad (of PSS Systems, Karen Vergura at ezRez, Tracy Randall at Cooking.com, Lisa Stone et. al. of BlogHer, and “another great woman whose name will be disclosed soon.” Oooh! The suspense is killing me!
There’s a great example of the value of not just talking to guys, too. Cameron describes how “insight into what’s happening in the female community, particularly as it relates to social media” influenced their strategy for investing in the social media space starting in 2006:
Impressive! And a good example of the kind of self-reinforcing cycle you can create here: these CEOs are likely to recommend their contacts, and businesses led by women and minorities who are looking for VCs who will evaluate them fairly and be supportive are likely to seek out Azure Capital. Sounds like a competitive advantage to me.
November 19: Tim Draper, of Draper Fisher Jurvetson, makes some similar points in an interview On Disruption & Female Startups
Tales from the Net » If She Ran the World She Would … | 10-Sep-10 at 6:12 pm | Permalink
[…] and I met in a very social network-y way. Tara Hunt (aka @missrogue) tweeted a link to my blog post Guys talking to guys who talk about guys. Cindy saw it, left a comment on my blog, and we connected via Twitter and Facebook and Skype. I […]
jon | 19-Sep-10 at 6:34 pm | Permalink
The picture on the right is from the web page for World Economic Forum’s “Summer Davos”, the invitation-only meeting Sarah Lacy discussed in her Women in Tech: Look around the World and Stop Complaining. More in a comment on Fretting, asking, and begging isn’t a plan.
More positively, Mike Cassidy’s Let’s keep talking about venture funding for women in the San Jose Mercury News talks about the “uncomfortable truth that companies led by women receive only a sliver of the venture capital dished out each year.” Mike quotes Jennifer Zeszut, who recently sold her startup Scout Labs:
Jed Katz of Javelin Venture Partners (one of Scout Labs’ investors) says 20% of the firms they’ve funded so far have female CEOs, almost matching Azure Capital’s ratio above.
Belinda Luscombe’s Will Better Education Get Women Into the Corner Office? in Time looks at the annual “Womenomics” survey produced by 20-First:
And Saying High-Tech is a Meritocracy Doesn’t Make it So in the Huffington Post, by Caroline Simard of the Anita Borg Institute, has some great data:
Joshua Cody | 15-Oct-10 at 8:43 am | Permalink
Haha, I ran into this recently, Jon. Had my eye on a conference that was affordable, on-point, and came with In-n-Out catered daily ( http://valiocon.com/ ). The speaker lineup? 8 white dudes. Blah.
When I tried to bring it up, I got a minor stonewalling, assuring they know of two people coming from other countries. I’ll try and write about this soon on my own site and link to it here, but it’s just a bit frustrating. It seems to be the state of the tech industry in general.
jon | 17-Oct-10 at 8:03 am | Permalink
When Josh and I were chatting about ValioCon, he said “oh look they’ve added two more speakers”. Indeed. Here’s the final list.
jon | 17-Oct-10 at 8:10 am | Permalink
Peter Cuhaly has a nice summary of yesterday’s Y Combinator Startup School on Preano, with talks from Andy, Paul, Andrew, Tom, Greg, Reid, Ron, Adam, Dalton, Mark, and Brian … hey wait a second I’m noticing a pattern here.
Peter comments “it was great to see how the Silicon Valley startup scene looks like.” Indeed.
Liz Gannes’ My 9 Favorite Lessons from Startup School on GigaOm has more.
Liminal states :: WiseDame: Now *that’s* what I call disruptive (part 6 of TechCrunch, disrupted) | 20-Oct-10 at 8:28 pm | Permalink
[…] See Guys talking to guys who talk about guys for more about how a clique of male nodes with preferential attachment to other male nodes leads to […]
jon | 21-Oct-10 at 12:12 am | Permalink
Tissue turgor and Y Combinator’s secret sauce
No sooner had I finished a draft of Wisedame: now *that’s* what I call disruptive (part 6 of the TechCrunch, disrupted series) than I saw Christopher Steiner’s The Disruptor in the Valley in Forbes profiling WiseDame founder J’aime Ohm and …
Just kidding.
(Although you should totally check out WiseDame.)
In reality Christopher’s article is subtitled Paul Graham’s Y Combinator has stormed Silicon Valley and pioneered a better way to build a company. It’s a portrait of the author of Why nerds are unpopular, and a hymn to the YC / tech media / entrenepneur / super-angel boys’ club where women are close to invisible.
Chris doesn’t seem to write much about women and this article is no exception.* YC alum Jessica Mah, co-founder and CEO of inDinero, gets two paragraphs on page 4 and one in The New Class. YCombinator co-founders Jessica Livingston is described briefly on page 2:
Really? She co-founded the company and is married to Paul and we don’t even get a quote from her?
Oh and there’s another cameo by Demi Moore as an investor’s wife. Other than that, it’s guys, guys, guys.
According to early reviews on Hacker News, the overhelmingly-male news site that along with Quora is one of community hubs of the “YC mafia”, it’s a great portrait of Paul and laud him for “giving back to the community in such a sustainable, profitable way.” Reactions on Forbes are also positive, at least so far.
And indeed there’s some very good stuff here, including the description of how said YC mafia protect and collaborate each other and “regard Graham as their sensei”. There’s also pithy language from Paul in What it takes on what he looks for in founders: a willingness to give up on their dreams, caring about big moral questions but not “observing proprieties”, cockroach-like determination, and “delight in breaking rules–but not rules that matter”. And while it’s not for the squeamish, Paul also very explicit about what he looks for in the hot 10-minute session founders go through with all five YC partners bearing down on and asking questions: “tissue turgor.” And no proprieties! It really paints a picture.
Still it seems to me there are some pink elephants in the room that aren’t getting discussed. For example, who decides what rules “matter”? And Christopher didn’t cite Scott Duke Harris’ Startup boot camp illustrates dearth of women in tech and Shira Ovide Addressing the Lack of Women Running Tech Startups.* As Cindy Gallop says, guys talking to guys about other guys creates a closed loop where what passes for innovative becomes increasingly less and less so.
Plus the article leaves out the key insight into YC’s “secret sauce” (aka competitive advantage). It’s from a footnote Paul’s 2005 Harvard talk/essay How to Start a Startup, which as Christopher recounts eventually inspired YC’s formation
One advantage startups have over established companies is that there are no discrimination laws about starting businesses. For example, I would be reluctant to start a startup with a woman who had small children, or was likely to have them soon. But you’re not allowed to ask prospective employees if they plan to have kids soon. Whereas when you’re starting a company, you can discriminate on any basis you want about who you start it with.
No idea why he didn’t mention it. TL;DR, maybe.**
To be diplomatic, let’s just say there’s a missed opportunity here.
Wait a second … did somebody say opportunity? More here.
jon
* and I have to say, Christopher might have found a way to link to his colleague Jessica Bruder’s We Need More Female Venture Capitalists.
** Am I the only person who reads footnotes these days? For those with shorter attention spans, here’s the tldr.it summary of this thread.
jon | 10-Nov-10 at 9:01 pm | Permalink
From Cindy Royal’s An Open Letter to Wired Magazine:
March 17:: Limor Fried, aka (Lady Ada) is on Wired’s cover. Here’s Cindy’s perspectve.
jon | 17-Jan-11 at 4:44 pm | Permalink
She sent me a link to a post by Orin Kerr on The Volokh Conspiracy.
“What do you notice about it?”
I looked at the article, which described a series of court cases. “Umm … they’ve appealed, might appeal some more …”
“No, look at the contributors.”
“Stewart Baker’s there! Good to see him get work!”
“What else?”
I looked at it for quite a while.
Eventually she laughed and said “They’re all guys. Not a woman in sight.”
There’s plenty of women who have a lot to say about topics they discuss on the Volokh Conspiracy. Off the top of our head we came up with Jennifer Grannick, Andrea Matwyshyn, Susan Brenner, Cindy Cohn … the list goes on.
But, not in the boys club. What’s with that?
jon | 17-Jan-11 at 6:25 pm | Permalink
D tweeted the above comment as a #diversityfail. I retweeted, and so did Jill Miller-Zimon (who created the #diversityfail/#diversitywin hashtags almost two years ago). Some discussion ensued:
Which I did:
jon | 22-Jan-11 at 11:17 am | Permalink
This year’s Crunchies winners:
TechCrunch, their new owners AOL, and Crunchies partners GigaOm and VentureBeat sure do like guys.
jon | 13-Feb-11 at 10:18 pm | Permalink
Sarah Lacy’s got an excellent article on TechCrunch, Inside the DNA of the Facebook Mafia. My comment:
Quora | 13-Feb-11 at 10:40 pm | Permalink
“Startup America needs to look more like America”…
Great post. I loved it on Kalimah Priforce’s blog and was delighted to see it reposted here.
Lucretia M Pruitt makes a good point that the organizing and activism by women in technology is a lot of reason we’ve been seeing so many stories about t…
jon | 16-Apr-11 at 11:50 am | Permalink
Jessi Hempel’s excellent Trouble @Twitter in Fortune (subtitled “Boardroom power plays, disgruntled founders, and CEO switcheroos are clipping the wings of this tech high flier”) talks about the drama between Ev and Jack, Dick’s role, flatlining numbers, and in general paints a picture of a company that’s at risk despite its huge successes. Here’s an excerpt:
The mind reels … with the rumors of a high-level Google mole at Twitter and the obvious conflict-of-interest Doerr’s behavior — and the board’s — could be the basis for some serious lawsuits if things get nasty. But really, what did the Twitter guys think was going to happen when they took money from KPMG? Too funny. Jerry Kaplan’s classic Startup has some great descriptions of Doerr’s behavior board meetings so I’m sure it was entertaining. As Roxy Music once said, boys will be boys will be boys.
Take a step back, though. The majority of Twitter users are women, and as Aileen Lee discussed last month on TechCrunch, women are seen as the most valuable demographic online. How many women are involved in the executive-level discussions about Twitter’s future? Blacks, Latin@s, and other minorities are huge Twitter users. Where are they?
From a business-strategy perspective, Twitter’s going to be a fascinating case study. Early 2009 was a heady time on Twitter in general Oprah came on board and Skittles did hugely successful Twitter-based marketing campaign and discussions of “Twitter revolutions” in the mainstream media. And while there’s a lot of hyperbole in that “revolution” aspects, there’s also an element of truth — see Zeynep Tufecki’s Faster is different on technosociology, and my Social network activism and the future of civil liberties on Pam’s House Blend and Cognitive evolution and revolution. No matter how you look at it, Twitter had incredible opportunities.
Since then, while continuing to attract more users and investment, they haven’t really taken advantage of the situation. The product isn’t much better than it was — a little more reliable, and lists are nice, but on the whole it’s stagnant. Now Twitter’s shut off innovation in the ecosystem and annoyed developers by claiming ownership of the user experience. And of course there’s the Dickbar. The COO’s running the company, the alpha males are jousting, Ev’s left in a huff after taking six months off, forgotten co-founder Noah’s talking about the past, and Jack’s back to lead products part-time while also being part-time CEO at his hot new payments startup Square. Hmmm.
Of course it is not like Twitter’s at risk in the short term. Biz’ response in The Trouble Bubble is that criticism is to be expected, and “now it’s our job to prove the reporters wrong so they can write an article later about how we have made dramatic progress.” Fair enough; KPMG, where John Doerr finds it easier to invest in white guys, has given them quite a lot of cash in the bank. If they decide to exit, the white guys running and investing in Google (who bought Ev’s previously company) are paying a lot for companies run by ex-Googlers, and the white guys running and investing in Facebook presumably would offer a lot more for Twitter now. Biz and the boys will probably come out okay.
But I gotta say, they might want to be talking with somebody other than alpha males about how to move things forward.
jon | 23-Apr-11 at 5:04 pm | Permalink
Alas it turns out that Martin’s “three times more innovative” results were just for occupational diversity. His results for demographic diversity: “With the exception of product novelty, groups that exhibit a high level of diversity in ethnicity, gender, and occupational class are only 20-40 percent as likely to exhibit innovative behaviors or strategies as those with no demographic diversity.” Hmm.
He’s got a book out on entrepeneurship. The back cover has blurbs from Philip, John, Arthur, and Olav, and on the Amazon page John says it’s a “must-read”.
jon | 04-Jun-11 at 12:33 pm | Permalink
Fred Wilson summarizes his TechCrunch Disrupt discussion about the cultural revolution:
In the comments, Tereza of Honestly Now talks about the “Emotional Web” in terms of Maslow’s hierarchy of needs:
Yeah really. With exceptions, of course:
jon | 04-Jul-11 at 10:07 am | Permalink
Google+ launched in a limited field test a few days ago. Via Beth Kanter, Steve Rubel, and Susan Merrit I discovered the SocialStatistics’ “leaderboard” which lists the people on Google+ with the most followers: Mark, Larry, Vic, Sergey, Robert … hey wait a second, I’m noticing a pattern here!
As Kathy E. Gill pointed out, Google’s algorithms tend to favor people in the echo chamber. To which I would add: especially guys.
jon | 04-Jul-11 at 11:10 am | Permalink
Google+’s latest recommendations for people I might know:
Update, July 8: Liz Henry kicked off a discussion about this on Plus.
jon | 11-Jul-11 at 8:52 am | Permalink
Over the weeekend I manually removed Google+’s overwhelmingly first 50+ suggestions so that I wouldn’t have to see pictures of teh guys on my main page whenever I checked it. Ah, much better.
And today … here’s what I saw.
They’re baaaaaaaaack!
jon | 17-Jul-11 at 12:05 pm | Permalink
As I mention in Diversity and Google+: A Work in Progress, there’s been a lot of discussion about gender ratios on Google+. After initial reports that the population was 88% male, a new analysis suggests that it’s currently “only” 66% male. Here’s how it’s getting reported:
As Audrey Watters comments on Google+, “Why aren’t there more women in tech, women on G+? It’s a total mystery!”
Sigh.
Liminal states :: Why it Matters: Google+ and Diversity (DRAFT!) | 26-Jul-11 at 4:27 pm | Permalink
[…] And network effects magnify the impact. The more of your friends who aren’t on Google+, or only use it in just a limited way, the less likely you are to spend a lot of time there.* So especially since the initial population’s mostly guys, Google+ on a path to become a place that appeals primarily to guys who prefer to talk to guys. […]
Catering kraków | 28-Jul-11 at 12:55 pm | Permalink
I cannot WAIT to read more of this. I mean, you just know so much about this. So much of it Ive never even thought of. You sure did put a new twist on something that Ive heard so much about. I dont believe Ive actually read anything that does this subject as good justice as you just did.
It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will share this website with my Facebook group. Chat soon!
Edit by Jon: Yes, it’s spam. So I deleted the link. But I nonetheless appreciated the sentiment — so much more positive than most spam!
jon | 17-Aug-11 at 12:40 pm | Permalink
detail from Robert Scoble’s “Tech Bloggers” circle on Google.
Robert’s emerged as one of the very few bloggers defending Google’s naming policy. I ended A tale of two searches with a rhetorical question about why why Robert, Joseph, Bradley, and Vic can’t see the anti-woman, anti-lgbtq, etc., biases in their policy. There’s no single reason, of course, but I think the “guys talking to guys who talk about guys” phenomenon has a lot to do with it.
Robert’s circle of Tech Bloggers and Journalists is over 80% male — just like his “Tech Leaders and Influencers” Facebook group. So is it any surprise that he reacts to Google’s unfair suspension of Skud’s and Identity Woman’s account with a shrug? And he, Joseph, and Vic are buddies from way back; so of course they listen to his feedback. Yeah, a lot of people are upset about the policy, a lot of their most passionate early users are leaving or have had their accounts suspended, but Robert’s reassuring them that most people are like him and prefer that Google check people’s IDs rather then let anybody use the same name they do on Twitter or with their friends. Strangely enough though most of the women I talk to feel differently.
August 21: Robert changed his position on Google+ naming after Violet Blue’s suspension.
jon | 03-Sep-11 at 11:17 am | Permalink
Google+ just introduced a new “suggested users” list. While there are some great picks on their like Lynette Young, Violet Blue, Sarah Perez, Beth Kanter, A. V. Flox, and Jillian C. York … overall it’s mostly guys. Here’s their Politics section:
jon | 07-Sep-11 at 4:48 pm | Permalink
Ardith Godwin shared a link to the Find People on Plus Google+ Live Post Stream, which updates with a steady stream of posts from people with 500 or more followers. Here’s a couple of screenshots.
Hey wait a second, I’m noticing a pattern here …
No, it’s not quite that extreme all the time. But still.
jon | 07-Sep-11 at 9:24 pm | Permalink
Hmm. I wonder why Brad, Brian, Brian, Stephen, Jack, Scott, Tim, and Randy didn’t notice anything about the “variety of different perspectives”?
jon | 14-Oct-11 at 10:47 am | Permalink
Don’t you just love it when guys tell you what you should expect? It’s a good example of how Google doesn’t “get social”, ignoring the rich complexity of ways that people use hashtags and instead seeing them primarily as ugly-but-efficient shorthand for a search.
And wait a second …
October 19: There were some good followon conversations on G+ (1, 2, ), and to his credit Yonatan engaged in all three, including this:
There were a lot of suggestions from me and others. It’ll be interesting to see how much they influence his behavior.
jon | 22-Nov-11 at 12:21 pm | Permalink
Ron Conway of Silicon Valley Angel has showed up a few times in this thread …. Forbes managed to get ahold of a list of all of SV Angel’s investments. Of the 260 companies, I only saw five (including Wordnik, TRUSTe, blip.tv) with women founders.
jon | 20-Dec-11 at 10:26 pm | Permalink
Buffer, an application for scheduling tweets, just closed a seed round with 19 awesome investors — all guys.
jon | 26-Feb-15 at 8:47 am | Permalink
Well no, not actually. The MIT Report on women in technology was in the 1980s. Susan Herring and others did fundamental research in the 1990s and early 2000s. The Grace Hopper Celebration of Women in Computing has been going on since 1994 and the Anita Borg Institute for Women in Technology was founded in 1997. Unlocking the Clubhouse was published in 2003. Catalyst publshed a highly-influential report in 2005. And the list goes on … apologies to all the other women (and occasional guys) I’m eliding in this abbreviated summary.
True, Vivek’s February 2010 articles (Silicon Valley: You and Some of Your VC’s have a Gender Problem on TechCrunch and Addressing the Dearth of Women Entrepreneurs in BusinessWeek) were part of a wave that helped helped call more attention to the issue. But I wouldn't exactly call it "unexplored".
Nitasha Tiku’s Interview with a Wadhwa on The Verge has a good summary of the context here:
And now that's what he says he'll do. In his Monday Washington Post column (and an extended version posted on VentureBeat and his personal blog), Vivek discusses why he’s “stepping out of the debate on women on technology”.
More positively, Farhad’s article in the New York Times has perspectives from Mary Tragiani, Karin Catlin, Elissa Shevinksy, Cate Huston, Sarah Szalavitz, and Melinda Byerly as well as Greenhall. Wow, it's a guy talking to women – well done! And Nitasha also has a range of perspectives, including Kelsey Innis’ Medium post, Kelly Ellis, Ellen Chisa, and Anil Dash. Oh and Milo Yiannapolis of GamerGate, who Vivek commiserated with on Twitter.
As Farhad says,
If She Ran The World She Would… | M&C Consulting Inc | 20-Nov-15 at 8:23 am | Permalink
[…] I met in a very social network-y way. Tara Hunt (aka @missrogue) tweeted a link to my blog post Guys talking to guys who talk about guys. Cindy saw it, left a comment, and we connected via Twitter and Facebook and Skype. I was […]
jon | 21-May-17 at 10:53 am | Permalink
Intel Capital Announces $38M of New Investments in 12 Technology Startups to Kick Off Annual Global Summit | Business Wire
Hey wait a second, I’m noticing a pattern here …
Cindy Gallop’s comment on Twitter:
jon | 22-Jan-18 at 4:51 pm | Permalink