Opening slide from early draft of Hashtags at #polc09
Politics Online (1, 2) was a great conference, at least from my perspective. Starting with the opening session by Secretaries of State Debra Bowen and Jennifer Brunner, every session I went to had great content.  It was a wonderful opportunity to meet friends and colleagues in-person, many for the first time,* and to be on a panel with people like Judith Donath and Clive Thompson.  And of course was also a good chance to continue the Twitter *is* a strategy debate and explore progressives’ bizarre resistance to embrace social network activism; more on that soon.
First, though, I’d like to follow up on the experiment in cognitive evolution and revolution I kicked off in the opening panel.
On hashtags and diversity
Jill Miller Zimon’s live blog is an excellent summary of the opening panel. The topic was how the technologies we use shape our thinking — and what impact this has for political organizing online. All the panelists are doing interesting work here and had interesting things to say, and so I hope they’ll accept my apologies for not doing them justice … and that they’ll take the opportunity to blog about the session!
With only a few minutes to speak, I decided to talk about Twitter hashtags … and to invite attendees to experiment with evolving their consciousness in a revolutionary way. My presentation’s available on the #p2 wiki, along with a chunk of references.
In retrospect, I probably should have been more explicit about what this had to do with cognitive evolution. Like wikis and my.barackobama.com, Twitter hashtags are hard to wrap your head around. They’re simultaneously a mechanism for collaboration, a communication channel, name for a campaign, word in an emerging language, tribe (in the Seth Godin sense of the word), and a lot more.  To fully take advantage of their potential, you need to evolve your thinking; and the more deeply you get into them, the more your thinking evolves. So it was a great opportunity to give people first-hand experience with cognitive evolution as applied to politics online via the #polc09 hashtag.
More specifically, I chose to focus on diversity. As anybody who’s ever been at a conference where the speakers are overwhelmingly white, mostly male, and dominated by technologists knows, it’s very difficult to have discussions of this issue. While there were some great women speaking at Politics Online, there were also plenty of sessions like “six guys talking about how email is the future” , “four guys talking about advocacy 3D“, and “four other guys talking about fishing for users.” Evolving thinking and using technology to give more voice to perspectives typically marginalized in these discussions would truly be revolutionary.
In Strategies for progressives on Twitter, Tracy Viselli and I proposed using the #p2 hashtag as a way of engaging with communities that have been marginalized by the progressive blogosphere, and early results have been very encouraging. This session seemed like a great opportunity to continue the experimentation with a different hashtag.
#diversityfail
The next fifty minutes of the session were filled classic examples of marginalization. Like @JillMZ pointed out on Twitter, people largely vanished from the discussion partway through as the overwhelmingly white, overwhelmingly male panel shifted to technology triumphalism … and the usual privileged and techie-elitist perspectives emerged:
- APIs and access to data change everything!
- The barriers to writing your own application are so low anybody can do it!
- It doesn’t matter if technologists ignore issues like class and ableism because if there are underserved niches somebody will fill them!
etc. etc.
Y’know, I’ve seen it enough times that I shouldn’t be shocked … but as always I was. In response to the “somebody will fill the niches” I asked for a show of hands: how many people in the audience emphasized access for people without computers, non-native English speakers, people with disabilities?
Each time only a few hands went up.*
At this point the data-driven guys I was debating with all said “Wow, Jon, you’re right, thanks for calling it to our attention! This is something I personally need to be paying more attention to … and I will!”
Just kidding.
The actual response was the hoary chestnut: “well, as long as there’s one application that addresses these issues, that’s enough.” Because, you know, having a broad array of tools to choose from the way all of the panelists do isn’t an advantage that should be shared with others. Or something like that. Sigh.
So while there were plenty of interesting things being said, the panel discussion was a classic #diversityfail.
Meanwhile, on #polc09 …
At the same time, on the Twitter backchannel, there was a very different conversation happening involving much more diverse perspectives.
Here are some excerpts:
Hmm.
It sure looks to me that by evolving our thinking and focusing on a Twitter hashtag, we were able to give more voice to perspectives being marginalized in the discussion in the room. And in my closing statement, I wove together @jillmz and @digitalsista’s points from Twitter as well as my own observations — a great example of how hashtags can indeed enable collaboration that countered the matrix of oppressions … just like I said in my opening slide!
So no doubt at this point the data-driven guys I’ve been debating with will all say “Wow, Jon, you’re right, thanks for calling it to our attention! Use of Twitter hashtags can counter these kinds of dynamics, just as you and Tracy suggested! And I guess that means we should try to understand your view that Twitter is a strategy rather than mocking it!”
A guy can dream, can’t he?
But wait, there’s more
And this was just the opening panel of Politics Online! #polc09 remained a valuable backchannel throughout the conference and is now shifting focus to include community building and information dissemination. Diversity issues came up again in Jen Nedeau’s session on old media paradigms shifting to a new media world. And Twitter was a major focus at the conference, including a Golden Dot for Twitter Vote Report and the great panel moderated by @arimelber featuring @clairecmc @timryan @cathymcmorris and @repsteveisrael (for more, see the CSPAN video and the live blog, once again by Ohio political blogger extraordinaire, Jill Miller Zimon on Writes Like She Talks ).
One of the topics that came up a lot was conservative leadership on Twitter — how real it is, why progressives are going to do about it. I got some great insights here from Patrick Ruffini, Soren Dayton and others I don’t usually get to talk with. It was also a chance to get perspectives on Get FISA Right and Facebook activism from different folks, including Sam Graham-Felsen, Bob Fertik, and Ari Melber.
So there’s much more to talk about. Continued in the comments!
jon
* I hope I was complimentary enough to those willing to tackle these tough issues!
Jill Miller Zimon | 23-Apr-09 at 2:38 pm | Permalink
Really enjoyed reading this review, Jon – and now that I’ve met you, I can just hear your voice. Why, I think you write like you talk too. 🙂
Thanks for the links too, but mostly, thanks for integrating the thoughts that were being thought and spoken. The conversation will go on – somewhere, multiple sites I hope – and that’s a reason to be optimistic I think.
Tom Crowl | 24-Apr-09 at 7:37 am | Permalink
Thanks for this great overview. I feel like a babe in a new kind of “woods”… a new landscape.
World civilization is in a critical phase transition. Information and communication technology itself and (perhaps more importantly) the social patterns and structures which develop around its various applications (whether by design or accident) will likely be critical both to civilization’s survival as well as to the quality of that survival. In popular terms… are we evolving towards the Borg or the Federation?
You are so right! We must all be social scientists.
Because we are all, in fact, cultural engineers… the only difference is between those who realize it… and those that don’t.
Ellie Van Houtte | 24-Apr-09 at 5:13 pm | Permalink
Hi Jon…thanks for summarizing some of the dialogue at POLC 2009. I think it is very interesting and insightful to merge together the many conversations of the conference to be synthesized into a summary of what it all means. With all of our individual tweets and posts, it’s easy to forget the “big picture”.
Twitter *is* a strategy (DRAFT) « Liminal states | 25-Apr-09 at 10:49 am | Permalink
[…] No One Knows Your Revolution Is a Dog continues the debate. My presentation and followon post on Cognitive evolution and revolution document an example of Twitter as a strategy for diversity in a male-, white- and elitist-dominated […]
jon | 26-Apr-09 at 7:51 am | Permalink
Thanks all for the comments, and glad you’re finding it useful.
Jill, yeah, I do write very much like I talk … except much more slowly. (That’s not necessarily a bad thing.)
Tom, totally agreed that we’re at a transition phase. Will the future we’re transitioning to replicate existing dimensions of oppression or change the dynamics? I do think of myself as a cultural engineer … although also as an artist.
Ellie, agreed that it’s hard to pull back and see the big picture — and this post only covers one perspective on one piece of the big picture. Hopefully the conference wiki will wind up presenting an overview….
jon
jon | 26-Apr-09 at 8:25 am | Permalink
Events over the last few days give a great example of what I was talking about during the presentation.
On Wednesday, Jill Miller Zimon (aka @JillMZ) tweeted a blog post by Jen Nedeau (aka @HumanFolly) using the hashtag #diversityfail. It’s a term that Shireen Mitchell (aka @digitalsista) has been using a lot (in fact she and I had discussed it at lunch during #polc09), and Jen had used in her post; Jill elevated it to hashtag status — and also started up #diversitywin, to highlight the positive as well. Here’s the tweetstream including fails as well as wins.
On Friday, Brian Wallace’s list of 24 daily Twitter memes on Mashable left out #women2follow. Denise Graveline (aka @dontgetcaught of The Eloquent Woman) tweeted about it. @digitalsista retweeted it to #p2 as a #diversityfail. Allyson Kapin (aka @WomenWhoTech, founder of #women2follow) retweeted. So did many others. Mashable reacted quickly and added it.
Kudos to Mashable for the quick response … and to Twitterers for helping create a #diversitywin! Here’s the tweetstream.
Not to beat this into the ground or anything, but my presentation highlighted @WomenWhoTech and the #women2follow tag as an example of a marginalized group collaborating. Denise, Jen, and I have all blogged about #women2follow and its importance; we’re all core members of the tribe Allyson started up. Other hashtag tribes like #fem2 and #p2 played a role in this as well. And from the #polc09 perspective, Shireen and Jen gave feedback on this presentation; Jill and Shireen were active in the backchannel during the session (and Jill live-blogged to boot); and Jen focused on diversity during a later presentation that Jill also live blogged as Shireen weighed in on the backchannel.
When I’m right, I’m right. Twitter hashtags enable effective collaboration that can help resist interlocking dimensions of oppression.
The results here speak for themselves. Within two days, with the aid of the existing hashtag-based tribes, the new #diversityfail/#diversitywin hashtags had their first success — and one that reinforced another diversity-focused hashtag.
So no doubt at this point all the data-driven guys who don’t get Twitter’s importance will say “Wow, Denise, Jill, Shireen, Allyson, Jen, Jon and everybody else, you’re right! Thanks for helping us understand! Twitter hashtags *are* a powerful force for empowerment for marginalized communities, just as you’ve been saying! We will change our behavior in light of this! And I guess this means we should try to understand Jon’s view that Twitter is a strategy rather than mocking it!â€
A guy can dream, can’t he?
jon
Charlotte-Anne Lucas | 26-Apr-09 at 8:57 am | Permalink
I kinda like being part of a hashtag-based tribe!
Great summation – and I really like links to the tweetstreams that allow us all to hit the rewind button on the *whole* conversation, not just our slice of it.
Life’s pretty magic!
jon | 26-Apr-09 at 9:29 am | Permalink
@JillMZ replied on Twitter, adding an important points I hadn’t mentioned:
Even with the pre-existing connections of people involved, this only happened because we were tracking some common hashtags. How to make it easier for this to happen more broadly, and for people to feel comfortable participating? This is a way where technology, education, and media coverage can help a lot.
Another critical success factor: we all take diversity seriously, and when we see problems work to improve the situation — as Jill said in a followon tweet, we work to bridge divides. Many people don’t. Will they evolve their cognition?
jon
jon | 26-Apr-09 at 9:17 am | Permalink
On a related subject, motivational speaker JaWar and I just had an interesting conversation about the importance of highlighting people’s names in Twitter-based communication. It started when I saw one of his excellent TWITTER TIPS:
I replied, saying “good tip” and adding that if you’re changing the wording or trying to call attention to the info, putting “via” at the end is also a useful way to credit. The discussion went from there, and JaWar made a very important point: highlighting the source/person is paramount to keeping the Twitterverse growing organically.
Indeed. And it’s not just on Twitter, this is vital for discussions about the Twitterverse as well. If you look at the slides I chose for the presentation, they’re filled with names and primary sources. Recognizing somebody by name acknolwedges their existence and identity, gives recognition and visibility, and helps people discover each other. Connections build in this way are especially valuable for diverse and geographically-distributed groups who want to collaborate.
Good advice for all of us — and another example of how you need to evolve your cognition to take advantage of Twitter’s potential.
And may I just point out that the quality of dialog between JaWar and me should be a splash of cold water in the face to those who blame their own inability to communicate complex concepts on Twitter on a limitation of the medium?
Here’s the tweetstream of our dialog.
Denise Graveline | 26-Apr-09 at 12:31 pm | Permalink
Jon, I’m glad you put this into perspective for us, and I’m also glad to be in this tribe. I am struck with how randomly this came about, which suggests the opportunity to make it more concerted. I was offline much of yesterday, and only caught the Mashable item late in the day. I know of #women2follow because I happened to be following Allyson (and happened to be watching when she started the tag and picked Wednesday)…*but* as a result, when Mashable posted on follow memes by-the-day, I wanted to find that tag and didn’t. I tweeted in part to call them out and to say, in effect, “not visible to you, maybe, but visible to me and others.” Didn’t know about #diversityfail as a hashtag, but am glad others pounced and delivered.
One thing I’ve observed (and like) about Twitter is that it is naturally random and organic. So we can assume plenty of people, without intent, don’t know about all sorts of things. At the same time, inserting ourselves in the larger discussion is critical. Deborah Tannen has said that we all notice–men and women–when someone is talking more in situations where we are talking less, and that’s clearly what we are noticing here. So we need to talk more. That’s why this discussion, sharing and reinforcement are so important, not only amongst ourselves, but with our circles, being the bridges Jill spoke about.
IPDI » Blog Archive » Avoiding the Old White Man Syndrome | 28-Apr-09 at 1:18 pm | Permalink
[…] Politics Online Conference was diversity (see the first of his two-part blog discussion on it at Liminal States ). We mostly talked about two things that didn’t come up in any of the panels — not […]
#p2 and prioritizing diversity: background reading for Thursday’s tweeting « Liminal states | 29-Apr-09 at 7:35 am | Permalink
[…] In The Difference, Scott Page shows the advantages of cognitive diversity. On Twitter, in Cognitive evolution and revolution: #polc09 and a #diversityfail, I illustrated how Twitter hashtags can enable effective collaboration by marginalized groups.***Â […]
Liminal states :: Social network activism and the future of civil liberties | 29-Oct-09 at 7:20 pm | Permalink
[…] is a great illustration of the point Tracy Viselli and I have been hammering away on all year (1, 2, 3): Twitter is a place to engage with women, people of color, migrant rights groups, and others […]
Today’s Patriot Act & FISA Reform Call « Get FISA Right | 02-Nov-09 at 12:20 am | Permalink
[…] in light of what Jon Pincus and Tracy Viselli “have been hammering away on all year (1, 2, 3): Twitter is a place to engage with women, people of color, migrant rights groups, and others […]
Tales from the Net » 31 months later: The Economist’s Debate on Privacy | 30-Aug-10 at 8:11 pm | Permalink
[…] Fortunately new technologies can counter existing biases as well as reinforce […]
Liminal states :: A #diversitywin as an opportunity: Women talking with women (and some guys too) at the Women Who Tech Telesummit | 13-Sep-10 at 10:42 pm | Permalink
[…] Twitter plays an important role in this, making it easier for women to talk with women — and with guys, too.  I got to know Allyson and most of the other women I mentioned here via Twitter, and it’s a big part of the way people on all sides of the issue communicated during the kerfuffle. And as @maegancarberry suggested back in 2009, it magnifies the power of groups of people with a few hundred or a few thousand followers who can work together effectively. Yay Twitter! […]
Liminal states :: Still a Ways to Go: the Suggested Users’ List (part 7 of Diversity and Google+) | 04-Sep-11 at 12:35 pm | Permalink
[…] from “Intersectionality and you” originally in Cognitive evolution and revolution […]
jon | 30-Dec-13 at 9:32 pm | Permalink
2013 featured some anti-hashtag backlash, for example New York Times social media staff editor Daniel Victor’s Hashtags Considered Harmful. In Nieman Labs’ Predictions for 2014 series, Tasneem Raja (interactive editor of Mother Jones) makes the case that Hashtags Will Matter Again:
jon | 01-Mar-14 at 7:09 pm | Permalink
From Suey Park’s In defense of Twitter Feminism, in Model, View, Culture:
jon | 12-Mar-14 at 10:50 am | Permalink
Aaminah Khan’s Toxicity: The True Story of Mainstream Feminism’s Violent Gatekeepers has perspectives from the founders of #solidarityisforwhitewomen, #NotYourMascot, #NotYourAsianSidekick, and #WhiteWomanPrivilege. Here’s Mikki Kendall’s (aka @karynthia) view on whether Twitter is “toxic†to mainstream feminists:
She’s also got some great perspectives from Flavia Dzodan of Red Light Politics on intersectionality, including a slogan she coined years ago:
Yeah really.
jon | 05-Apr-14 at 1:33 pm | Permalink
Suey Park again, in Hashtags as Decolonial Projects with Radical Origins:
Great article.
Suey’s recent #CancelColbert activism let to quite a firestorm on Twitter; see We want to #CancelColbert in Time for more. Katherine Cross’s Our Days of Rage: What #CancelColbert reveals about women/of color and controversial speech on Feministing, Aaron Bady’s "This is where things get weird. And Ugly." on The New Inquiry, Julia Carrie Wong’s Who's Afraid of Suey Park? in The Nation, and Jeff Yang’s Stephen Colbert, Racism and the Weaponized Hashtag in the Wall Street Journal have other perpectives.
jon | 28-Apr-14 at 11:01 am | Permalink
In Attacking the Stream, Sydette Harry (@blackamazon) writes:
jon | 06-Jul-14 at 10:17 am | Permalink
Some great hashtag-related articles from the latest issue of Model View Culture:
The Hashtag: Building #StandWithLeah, by Brianne Huntsman
Powerful institutions speak two languages: media and money.
#TwitterPanic, by Dorothy Kim | Model View Culture
Feminist Killjoys, #TwitterPanic, And AAPI Feminist Digital Disruption
More Than the Message, by Sydette Harry | Model View Culture
Media, Safety and Attribution in Online Activism
And, here's an interview with MVC's editor Shanley Kane
Shanley Kane @ Model View Culture | Topical Cream
Shanley Kane’s twitter bio refers to herself as Silicon Valley’s last cultural critic. And as one of the tech world’s most prominent feminist crusaders, she’s no stranger to making statements in 140 characters or less. Her writing, and the writing of others that she publishes in the journal Model View Culture, unwaveringly calls out and smartly comments on brogrammer bullshit. From Shit Men Say to Women Founders to Lean Against, her essays are required reading. The CEO and founder of Model View Culture doesn’t dream of a tech future where all women have leaned in. She advocates and highlights queer voices and people of color, an area in which The Women in Tech movement has been exclusionary. We sat down to talk to Kane about queering the tech world, leaning against, and surviving Silicon Valley.
jon | 10-Sep-17 at 12:28 pm | Permalink
Suprihmbé, in Twitter Is A Valid Educational Platform If You Want It To Be on Wear Your Voice:
jon | 14-Nov-19 at 11:21 am | Permalink
From the abstract of Yarimar Bonilla and Jonathan Rosa’s #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States: