How can an entrepeneur planning a startup that’s going to develop some revolutionary software that relates to how people work together discover truly game-changing product and business model possibilities? One approach is to look at a situation in a different way than everybody else. Easier said than done, typically … unless you’re lucky enough to discover a collective blindspot in current thinking.
Scott Page’s book The Difference highlights the importance of diversity in situations like this. The way I think of it is that a non-diverse crowd will fail to explore a lot of the possibilities. Strategically the best opportunties are likely to be in the areas that the are getting marginalized today. So whenever I see a #diversityfail related to the “web 2.0” and mobile technology/business world, my ears perk up and I start paying attention.