Liminal states

The great thing about the #digg it experiment (trying to use Twitter to increase visibility for progressives, feminists, and women of color on Digg), is that it’s so easy to explain to people*:

1. if you’ve got a story you’re trying to promote on Digg, include the #digg hashtag when you tweet it, and at least one of #p2, #rebelleft, #topprog, #fem2, or #woc
2. if you see something with the #digg hashtag, digg it if you think it’s interesting — and retweet it as well

The first round of experiments a few weeks ago went very well.  So last Friday we decided to try again, sending mail to a couple of progressive mailing lists encouraging people to digg and retweet.  Once again, the results were great.

Over 20 people have participated so far, and a total of 15 stories got tweeted with #digg and at least one of the progressive hashtags — most aggressively by Twitter user @diggleft.  Of these, give got at least one retweet.

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In a comment on What does it mean to “get FISA right”?, Ben Masel wrote:

I caught up with Senator Feingold last Sunday, at his Birthday Party/Re-election fundraiser.

He’s going to give the Administration “a few more weeks” to come up with a bill to roll back the FISA amendments, introduce his own bill if they don’t.

One more reason why Get FISA Right ♡ Senator Feingold!

— me, on the Get FISA Right blog

First of all, I haven’t seen this reported elsewhere, so it may well be a scoop for Get FISA Right.  Digg it!*  Please retweet!**  And please help Get FISA Right get the word out about this news on Facebook!

What do we think should be in the legislation?  Good question!  See Jim Burrows’ What does it mean to “get FISA right”? for some initial opinions — and please share your perspectives!

And from an activism perspective, now’s the time to be thinking about how we can help. There are already some initial ideas on the Get FISA Right blog … feedback and other suggestions welcome!

jon

* if you’re not familiar with digg,  we’ve got a handy intro on the Get FISA Right wiki!

** new to Twitter?  check out Deanna Zandt’s Why Twitter, anyways? and A non-fanatical beginner’s guide to Twitter and the other great resources on the #p2 (“progressives 2.0”) Twitter page.

Sunday night, Agency.com relaunched the Skittles* website as a redirect to social network sites.  The main page showed a Twitter search for “skittles”.  Other links went to flickr, Facebook, and Wikipedia.

Hilarity ensued, with “#skittles” shooting to the #1 Twitter term for the day. With over 4000 blog posts and positive articles in the Wall Street Journal, LA Times, the Financial Times and Advertising Age, it’s a viral marketing success story for the ages!  Emily Steel’s Skittles Cozies Up to Social Media, David Amaro’s Skittles Goes Modernista! With A Distributed Experience on Logic and Emotion and Tiphereth Gloria’s Why it takes balls to Skittle on Digital Tip are some thought-provoking discussions.

What’s particularly fascinating to me, though, is something Katrin Verclas of MobileActive.org pointed out on the Progressive Exchange mailing list: the significant gender differences in people’s reaction.

Sure enough, the pattern is there in blogosphere as well.  I classified the opinions in Skittles articles on the Google News page and a handful of the top hits on Google Blogs as positive, neutral, and negative. The results:

• women: 6 positive, 4 neutral, 0 negative
• men: 12 positive, 3 neutral, 8 negative

And when I say “negative”, whoa baby.  David says “By just about any rational indication, Skittles went too far.“    Noah characterizes it as “generally A Bad Idea” and “a gaffe”. Harry sees it as “social-media marketing nihilism.”  Riche thinks it’s “the worst strategic decision I have seen online in a long time.”  Yow.

There’s no easy way to know how much this reflects an actual difference in opinions.  It could be that women avoid harsh criticisms in favor of neutrally-worded posts like Allyson Kapin‘s and Shannon Nelson‘s raising questions about the effectiveness of Skittles’ strategy.  One way or another, though, it’s really striking.

Twitter is an opportunity to engage with communities currently marginalized by the “progressive blogosphere”.

— Tracy Viselli and Jon Pincus, Strategies for progressives on Twitter in The Exception

There’s an important lesson here for anybody trying to understand social media, and Twitter in particular.  Make sure you’re getting a range of opinions — as well as gender-based differences, there are also age-based differences.  In particular, if you’re getting your political news from the male-dominated “progressive” or “conservative” blogospheres (or the mainstream media and pundits who look to the big bloggers as being on the cutting edge), be aware of the possibility that you’re getting a distorted view of social network sites and their value.**

Today Skittles’ home page instead redirects to their Facebook page.  Any bets on how people will react?

jon

PS: in the credit where credit is due department, Modernista! took a similar approach with their own web site almost a year ago.  Allison Mooney’s Modernista!’s new siteless site on pfsk has more.

Skittles photo from ambibambie39507’s flickr page,
Twitter graphic from joomlatools on flickr,
both licensed under Creative Commons

* a horrible trans-fat-based chemically-tasting candy, if you ask me, although some people loooooove them.

** see for example my comments in Petitions are soooooo 20th century.

I wanted to expand on my remark in yesterday’s post about the gender ratio on #p2 staying “relatively well-balanced” with some statistics from the 24 hours ending at noon (Pacific time) today.  While this is only one data point — and over a weekend, too — it’s roughly in line with the other measurements I’ve been makingover the last week.

For about 80-90% of the people participating, it’s possible to able to infer the like gender of the tweeter based on self-descriptions (“mom” or “dad” for example), visual information, name, and so on.  Of course there’s room for error here,* so don’t treat this as gospel; and my apologies to anybody I inadvertently misclassified. Still, it’s enough to get some useful information.

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#p2 Twitterchat Monday (2/23), 6:30 PM Pacific/9:30 PM Eastern.  Tentative agenda here.  Feedback, please … and hope to see you then!

It’s been an encouraging first week for the new #p2 Twitter hashtag that Tracy Viselli and I proposed in The Exception last Friday.  Usage has steadily increased (more people, more tweets), especially after Sarah Granger’s #p2 Takes on the Progressive Twitter Challenge in techPresident on Monday.  The quality of information is generally very high, the gender ratio has stayed fairly well-balanced, and their have been lots of posts on race, lgbtq, an women’s issues.

We even have two of the candidates in the Democratic primary for Rahm Emmanuel IL-05 Congressional seat using it, with both @Quigley_Campaign and @Tom_Geoghan highlighting their progressive credentials.  A promising start!

Also, we set up a Wetpaint wiki last weekend, and while much of which is still in skeletal form, several people have already told me they’ve found the page discussing Twitter useful.   It’s got getting started and accessibility information, including a link to Dennis Lembrée’s Accessible Twitter; and a list of hashtags that are potentially useful for progressives.  Check it out at http://p2pt0.wetpaint.com/page/Twitter — and as always, feedback welcome.

Of course, there are unsurprisingly some growing pains as well.

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One of the challanges with using Twitter for activism is one that’s all too familiar to anybody who’s spent time online: dealing with trolls and other disruptions.*  Twitter hashtags are completely open, so anybody can post on them, which means we frequently see tweets like:

I should also state that some sissy liberal might find me MEAN spirited and rough but they usually like it .. #p2 #rebellft # …

Thanks for sharing, dude.

Of course an occasional tweet like this isn’t a big deal; they’re easy enough to ignore.  The bigger problem is with posts that lead to heated debates that cause so much traffic everything else gets lost.  Last night, for example, one person wound up accounting for over 75% of the traffic on #p2 (counting his tweets and others responses to him).  When this happens, people start to tune out — and based on research from Susan Herring and others, women in particular are far less likely to participate.

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With over 90,000 members in the protest group on Facebook, EPIC (the Electronic Privacy Information Center) and other privacy organizations filing a complaint readying a complaint to file with the FTC, over 750 articles, and headlines like Facebook seems to have a trust problem, it’s not too surprising that Facebook decided to rethink their stance on the Terms of Service changes.

And sure enough, from Mark Zuckerberg’s Update on terms late last night:

Going forward, we’ve decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now….

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Mark Zuckerberg has a comment up on the Facebook blog in response to the firestorm about their new terms of service:

Our philosophy is that people own their information and control who they share it with. When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they’ve asked us to share it with. Without this license, we couldn’t help people share that information.

He then goes through the simple scenario of a user sending messages and then deleting his or her account.  Should the messages disappear?  Mark says no, and notes that this is also how email works.   Of course this doesn’t have much to do with the reasons why people are upset — what about photos, for example?  What about Facebook reserving the right to sub-license, i.e. profit from, the content that’s been deleted?  Hmm.

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Facebook’s terms of service (TOS) used to say that when you closed an account on their network, any rights they claimed to the original content you uploaded would expire. Not anymore.

— Chris Walters in The Consumerist

And people aren’t happy about it.  Anne Kathrine Yojana Petterøe’s People Against the new Terms of Service (TOS) protest group had about 900 members when I joined at 7:30.  By the time I posted this at 9:30 it was over 1650, which puts the growth rate at an astonishing 35%+ per hour.  After inviting another 50+ people on Facebook and retweeting, I sent mail to some colleagues encouraging them to check it out:

If you haven’t been tracking social network activism campaigns, this could be an intersting one.  The “call to action” in the protest group is very crisp; and it’s a great example of a campaign crossing social networks.

A Twitter search for “TOS” is a good way to follow the discussion; the Twitter #facebook hashtag is hopping as well.  Both have been in the top 10 trending topics on Twitter all morning, with TOS currently at #2.

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Last week’s Psylebration, rescheduled after permitting problems, debuted the cool new Sera Phi Healing Center.  Tonight, it’s Rastaliens — psychedelic trance from Switzerland!

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Originally published on The Exception

Co-written with Tracy Viselli. Previous draft here.

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Tracy Viselli and I are working on an article for The Exception on how progressives can use Twitter.  Here’s our current thinking on recommendations:

1. progressives should get good at Twitter best practices: insiders providing information regularly, backchannels at conferences and workshops, regular Twitter-based chats by organizations and bloggers, contact lists and skills pitching to journalists who prefer Twitter, etc.
2. activists need to refine techniques for Twitter-based “flash actions” (1, 2, 3, 4, 5, 6).  Social computing technologies are tools; we need to learn to use them effectively.
3. Twitter can be a medium for progressives to engage online with communities currently marginalized by the “progressive blogosphere”.  Shared vocabulary and hashtag structure, and respect for different norms in different hashtags, can help.
4. we should reach out to conservatives, libertarians, and greens to explore ways to engage more constructively

The full article will of course go into detail on the thinking and experiences that lead to the recommendations.

Any feedback?  Suggestions for improvements, related experiences, criticisms, ideas about how to make this happen — it’s all good.  Please don’t be shy!  We’ll do our best to incorporate the feedback in the final draft.

Thanks much!

jon